• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Course summary**- Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.- Study insightful PR modules which equip you for working in the sector.- Develop the digital communication skills employers are looking for.- Learn to safeguard reputations and understand why organisations value them.- Achieve professional recognition from the Chartered Institute of Marketing.The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.**How you learn**You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.You learn through- lectures, workshops and seminars- guest lectures from PR and industry experts- collaborative activities- research tasks- attendance at industry events- portfolio building**Applied learning****Work placements**You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.**Field trips**You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.**Networking opportunities**Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to undergraduate programmes, with a minimum average of 60 per cent: Diploma from Specialised College (Zhongzhnan); Diploma from Vocational Secondary School (Zhixiao); Three year middle school diploma plus foundation degree; and A levels. Graduate Diploma from: Radio and TV Universities; Spare Time Universities; Training Colleges for Administrative cadres; Higher Education Self Study Examinations; Adult Education/Adult Education in Science and Technology subjects; Senior High School Diploma; Chinese University Entrance Examination (until 2003); College Graduation Diploma (Dazhuan awarded by university/college on completion of 2-3 years study). Applicants who have completed the first year of an undergraduate degree at a Chinese university may be considered for direct entry to Sheffield Hallam University undergraduate programmes. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£13,995.00 (¥ 125,219) /年

开学时间：2022九月

申请截止日期：

留学地点：Main SiteCity Campus,Howard Street,Sheffield,S1 1WB, England