• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Course summary**- Learn how to apply psychological theory to marketing practice.- Understand contemporary marketing and consumer psychology.- Gain hands-on experience through placements and live projects.- Graduate as a creative, innovative and entrepreneurial marketer.On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.**How you learn**You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.You learn through- lectures- seminar-based discussions- live client briefs- tutorials and workshops- experiential learning- research projects**Applied learning****Work placements**We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.**Field trips**There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.**Networking opportunities**We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.**Competitions**The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to undergraduate programmes, with a minimum average of 60 per cent: Diploma from Specialised College (Zhongzhnan); Diploma from Vocational Secondary School (Zhixiao); Three year middle school diploma plus foundation degree; and A levels. Graduate Diploma from: Radio and TV Universities; Spare Time Universities; Training Colleges for Administrative cadres; Higher Education Self Study Examinations; Adult Education/Adult Education in Science and Technology subjects; Senior High School Diploma; Chinese University Entrance Examination (until 2003); College Graduation Diploma (Dazhuan awarded by university/college on completion of 2-3 years study). Applicants who have completed the first year of an undergraduate degree at a Chinese university may be considered for direct entry to Sheffield Hallam University undergraduate programmes. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(4 年)全日制(3 年)

学费：£13,995.00 (¥ 125,219) /年

开学时间：2022九月

申请截止日期：

留学地点：Main SiteCity Campus,Howard Street,Sheffield,S1 1WB, England