• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Course summary**- Gain the skills and attributes for a career in marketing communications and advertising.- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.- Understand the latest digital and traditional marketing communication concepts and techniques.- Have the opportunity to work abroad – with the possibility of Erasmus funding being available for European placements.Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.**How you learn**You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience.You learn through- lectures, including specialist guest lectures- seminars and workshops- case studies- live projects- individual and group presentations- directed learning activities**Applied learning****Work placements**The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of Erasmus funding being available to support costs for overseas study.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. **Networking opportunities**We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to undergraduate programmes, with a minimum average of 60 per cent: Diploma from Specialised College (Zhongzhnan); Diploma from Vocational Secondary School (Zhixiao); Three year middle school diploma plus foundation degree; and A levels. Graduate Diploma from: Radio and TV Universities; Spare Time Universities; Training Colleges for Administrative cadres; Higher Education Self Study Examinations; Adult Education/Adult Education in Science and Technology subjects; Senior High School Diploma; Chinese University Entrance Examination (until 2003); College Graduation Diploma (Dazhuan awarded by university/college on completion of 2-3 years study). Applicants who have completed the first year of an undergraduate degree at a Chinese university may be considered for direct entry to Sheffield Hallam University undergraduate programmes. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£13,995.00 (¥ 125,219) /年

开学时间：2022九月

申请截止日期：

留学地点：Main SiteCity Campus,Howard Street,Sheffield,S1 1WB, England