• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Develop the Marketing Strategies That Organizations Need

Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.

Flexible Program Design to Meet Your Personal Interests

In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.

Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants who have attended an institution located outside the United States must: Possess the equivalent of a U.S. high school/secondary diploma. Proof of English Language Proficiency: Your minimum scores must be: 550 on the paper-based TOEFL exam; 79 on the TOEFL (iBT) exam; 6.0 on the IELTS exam, 53 on the PTE exam; or, you can successfully complete level 112 in the ELS Intensive English Language program.

课程信息

学制：全日制(4 年)

学费：US$25,772.00 (¥ 166,845) /年

开学时间：2022八月23日

申请截止日期：1-Jun-22

留学地点：University of Houston - Clear Lake2700 Bay Area Boulevar,HOUSTON,Texas,77058, United States

学制：须出席的在线/远程学习(4 年)

学费：US$25,772.00 (¥ 165,698) /年

开学时间：2022八月23日

申请截止日期：1-Jun-22

留学地点：University of Houston - Clear Lake2700 Bay Area Boulevar,HOUSTON,Texas,77058, United States