• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme; graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Career prospects

Chief Executive Officer

Chief Marketing Officer

Product Manager

Brand Consultant

Supply Chain Manager

Key Accounts Specialist

Retail Expert

Consumer Research Analyst

Advertising and Promotions Specialist

Marketing Consultant Professional

Management Consultant Professional

Customer Relationship Manager

所属院系

进入哪个院系学习？ Sunway University Business School

中国学生入学要求

为来自中国的学生设计 Students must have STPM or equivalent qualification. Any other qualifications will be considered on a case-to-case basis. English language requirements - TOEFL: 550 (paper-based), 213 (Computer-based), 80 (Internet-based); IELTS: 6.0; PTE Academic: 50 overal (minimum 46 in each skill); MUET: Band 4; O-Level English (1119): Credit; SPM English: B3 or B+; UEC English: B4; Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%; ESL / English Satisfactory level in Pre-University Programmes.

课程信息

学制：全日制(3 年)

学费：RM35,317.00 (¥ 55,706) /年

开学时间：2022八月, 2022一月

申请截止日期：

留学地点：Sunway UniversityNo. 5, Jalan Universiti,Bandar Sunway,SUBANG JAYA,Selangor,47500, Malaysia