• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.

A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, or professional selling. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

Students who are looking to expand their communication and relationship building skills should consider the Professional Selling and Sales Management track. Students in this program will take four sales-related directed electives that provide real world scenarios and role-plays which help them build skills that are critical for a successful career in sales and marketing.

Upon graduating in the sales track, students will have enhanced their interpersonal communication skills in a business environment which gives them a distinct advantage in the job market regardless of the planned career path.

所属院系

进入哪个院系学习？ Mays Business School

中国学生入学要求

为来自中国的学生设计 Other English Language Requirements: TOEFL score of 600 (paper test); PTE Academic score of 68.

课程信息

学制：全日制(4 年)

学费：US$37,890.00 (¥ 245,296) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Mays Business SchoolWehner Building,4113 TAMU,COLLEGE STATION,Texas,77843, United States