• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs.

Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.

A career path in marketing typically begins in an entry-level position in advertising, retailing, marketing analytics, marketing consulting, or professional selling. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.

Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.

The Department of Marketing offers students interested in advertising several opportunities for building skills specific to that career, and for networking with advertising professionals. In addition to taking advertising courses, students can attend professional conferences, participate in local, regional, and national advertising campaign competitions, and tour top advertising agencies.

The Advertising Strategy track supplements their degree by tailoring directed elective courses and building specific advertising skills. It also provides recruiters a means of identifying top students interested in advertising.

Students who complete the Advertising Strategy track are well-prepared for careers in advertising account services or brand management, or they may choose to specialize in related areas such as media planning, social and digital media, or public relations.

所属院系

进入哪个院系学习？ Mays Business School

中国学生入学要求

为来自中国的学生设计 Other English Language Requirements: TOEFL score of 600 (paper test); PTE Academic score of 68.

课程信息

学制：全日制(4 年)

学费：US$37,890.00 (¥ 245,296) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Mays Business SchoolWehner Building,4113 TAMU,COLLEGE STATION,Texas,77843, United States