• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course summary

• Examine different approaches to successful event marketing.
• Consider the growing use of events as a marketing approach.
• Learn how to create events that provide great experiences.
• Apply your learning and create a real marketing event.
• Be inspired by award winning international event agency TRO.

On this course, you'll focus on the marketing of events, as well as on experiential marketing - the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.

How you learn

Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

As well as tackling both established and more contemporary forms of event marketing on a theoretical level, you'll also gain valuable real-world experience. This will come through working either within an organisation, or for one of the growing number of event marketing agencies.

You learn through:

• experiential workshops
• seminars
• tutorials
• site visits

Future careers

This course prepares you for a career in

• PR and marketing
• marketing campaign management
• experiential marketing agencies
• government organisations
• non-government organisations
• international associations
• conference and event departments and organisers
• event venues
• international leisure resorts
• potential career opportunities in agencies specialising in events and conference business analysis
• further studies or academia.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to postgraduate taught programmes, with a usual minimum average of 60 per cent: Four year Bachelor Degree from a recognised university; Three year university diploma plus relevant work experience; and successful completion of a recognised pre-masters course. The following qualifications from China will be considered for entry on to postgraduate research programmes (MPhil/PhD): masters degree from a recognised University. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(2 年)

学费：

开学时间：2022九月

申请截止日期：

留学地点：City CampusHoward Street,Sheffield,S1 1WB, England