• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Course summary**- Benefit from a student-focused approach to learning.- Study contemporary digital marketing modules.- Learn through critical thinking, problem solving and traditional methods.- Develop the digital marketing skills employers are looking for.This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology.**How you learn**ou’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry.You learn through- lectures, workshops and seminars- problem-solving exercises- case studies- research tasks- portfolio building- self-managed study**Applied learning**We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.**Work placements**You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.**Live projects**You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. **Networking opportunities**We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to undergraduate programmes, with a minimum average of 60 per cent: Diploma from Specialised College (Zhongzhnan); Diploma from Vocational Secondary School (Zhixiao); Three year middle school diploma plus foundation degree; and A levels. Graduate Diploma from: Radio and TV Universities; Spare Time Universities; Training Colleges for Administrative cadres; Higher Education Self Study Examinations; Adult Education/Adult Education in Science and Technology subjects; Senior High School Diploma; Chinese University Entrance Examination (until 2003); College Graduation Diploma (Dazhuan awarded by university/college on completion of 2-3 years study). Applicants who have completed the first year of an undergraduate degree at a Chinese university may be considered for direct entry to Sheffield Hallam University undergraduate programmes. Sheffield Hallam welcomes applications from international school students taking the International Baccalaureate Diploma and those achieving 28 points or more will usually be successful in obtaining an offer of a place on our undergraduate programmes. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£13,995.00 (¥ 125,219) /年

开学时间：2022九月

申请截止日期：

留学地点：Main SiteCity Campus,Howard Street,Sheffield,S1 1WB, England