• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The foundation of business success lies in marketing. In the BS in marketing program you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as mobile design/development, digital marketing, social media, customer experience, and brand and product management ensure you have the marketable skills employers demand. Be prepared to develop and deploy strategic marketing plans based upon creativity and analytics that help drive market success.

The marketing major prepares graduates for careers in consumer or organizational sales and sales management; product management; marketing research; promotion and media planning; retail/wholesale management; buying or purchasing; and customer service management. These careers are found at all levels of distribution (manufacturing, wholesale, and retail both domestically and internationally), as well as in not-for profit organizations and government. In addition to the common body of knowledge in business competencies, majors in marketing will demonstrate competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services, and marketing policy and strategy.

PROGRAM OVERVIEW

• Designed to be Flexible – In addition to our long–standing campus courses, many students are able to complete their degrees by taking online classes
• Relevant – Courses focus on both the big picture and day–to–day role that marketing plays in business success. Develop the qualitative and quantitative skills employers demand
• Quality Instruction – Diverse faculty provide a balance between producing cutting–edge research in their field with extensive national and international industry experience
• Experience Engaged Learning – Regardless of how you take classes, you will experience challenging, fast–paced coursework, collaboration with accomplished peers, and develop the analytic tools needed to become a professional ready for any challenge
• Affordable – Take advantage of one of the best values in Texas for an AACSB–accredited business program

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have completed a high school. Other English Language Requirements: TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) Required scores: 80 (Internet-based TOEFL), 550 (paper-based TOEFL) or 6.5 IELTS.

课程信息

学制：全日制(120 小时)

学费：US$21,634.00 (¥ 140,056) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：College of BusinessTexas A&M University-Commerce,COMMERCE,Texas,75429, United States