• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

COURSE OVERVIEW

• Develop and apply marketing expertise in innovation, strategic insight and creativity
• Emphasis on professional development and preparation for the workplace
• Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

所属院系

进入哪个院系学习？ University of Winchester

中国学生入学要求

为来自中国的学生设计 Students need a relevant four year Bachelor's degree from a recognised institution with an overall GPA of 2.75 out of 4.0 or 70%, depending on the subject area. For some subjects a GPA of 2.4 (60%) may be accepted.

课程信息

学制：全日制(1 年)

学费：£13,800.00 (¥ 124,613) /年

开学时间：2022九月20日

申请截止日期：

留学地点：University of WinchesterSparkford Road,Winchester,Hampshire,SO22 4NR, England