• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

COURSE OVERVIEW

• Practical, hands-on course with live briefs and workplace visits
• Ideal for careers in social media management, SEO, and e-commerce
• Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.

The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.

Careers

Graduates enter roles within marketing, customer relationship management, pay-per-click, e-commerce, search engine optimisation, digital account management, web design, copywriting and social media management.

所属院系

进入哪个院系学习？ University of Winchester

中国学生入学要求

为来自中国的学生设计 Students need a relevant four year Bachelor's degree from a recognised institution with an overall GPA of 2.75 out of 4.0 or 70%, depending on the subject area. For some subjects a GPA of 2.4 (60%) may be accepted.

课程信息

学制：全日制(1 年)

学费：£13,800.00 (¥ 124,613) /年

开学时间：2022九月27日

申请截止日期：

留学地点：University of WinchesterSparkford Road,Winchester,Hampshire,SO22 4NR, England