• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

What will I study?

The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.

How will I be taught and assessed?

Teaching on this programme is delivered through a mix of lectures and seminars, totalling around 9-12 hours per week. You will also be expected to engage in independent study involving directed and self-directed learning, around 44 hours per week.

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Careers and further study

The programme focuses on developing practical and employer-facing competencies particularly through the ‘live project’ module plus a range of entrepreneurial management skills embedded in all modules.

The programme encourages the development of the entrepreneurial behaviours such as setting clear goals that you need to enter and succeed in your future career aspirations, including becoming global luxury brand managers who are critical and independent thinkers and not afraid to ask the big and, often challenging questions.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes.

所属院系

进入哪个院系学习？ Northumbria University London Campus

中国学生入学要求

为来自中国的学生设计 For entry to Postgraduate Programmes (for courses requiring a 2:2 equivalent): You will need Bachelor Degree (4 Year) with 70% for courses requiring a 2:2, 75% for courses requiring a 2:1. For entry to Graduate Certificate: You will need Bachelor Degree (4 Year) with 60% . IELTS 6.5 (or above) with no single element less than 5.5 or equivalent.

课程信息

学制：全日制(1 年)

学费：£16,000.00 (¥ 144,478) /年

开学时间：2022五月, 2022九月

申请截止日期：

留学地点：Northumbria University London campus110-114 Middlesex Street,Spitalfields,London,E1 7EZ, England