• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

• understanding buyer behaviour
• enabling organisations to design innovative products
• creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.

Accreditation

The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.

CAREERS

Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:

• fast-moving consumer goods (FMCG)
• retail marketing
• brand management
• communications
• public relations
• market research
• consumer insight management
• consultancy
• goods and services innovation
• social marketing and channel management.

所属院系

进入哪个院系学习？ Business and Management

中国学生入学要求

为来自中国的学生设计 Students need to have a Bachelor degree from a leading university with overall mark of 65%-80% or 75%-85% depending on your university. Specific requirements may vary depends upon the course chosen.

课程信息

学制：全日制(1 年)

学费：£22,500.00 (¥ 203,173) /年

开学时间：2022九月27日

申请截止日期：1-Aug-22

留学地点：University of SussexSussex House,Brighton,Brighton & Hove,BN1 9RH, England