• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Course objectives

The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve marketing challenges. Students can also exit with PGCert and PGDip awards.

所属院系

进入哪个院系学习？ University of Stirling

中国学生入学要求

为来自中国的学生设计 Students graduating with a minimum of 70% (65% for 211/985) in a four year Bachelor's degree are considered.

课程信息

学制：全日制(12 个月)

学费：£18,645.00 (¥ 168,362) /年

开学时间：预计在四月 2022

申请截止日期：

留学地点：University of StirlingStirling,FK9 4LA, Scotland