• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors. They cover a diverse array of activities, from sport, music and culture to product launches and fundraising. Sustainability has emerged as a key events management concept, and a successful events manager must have abilities in a wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative leaders able to deliver the largest event down to the smallest detail. The focus on events as a management form represents a dynamic approach relevant to event organisations that strive to produce memorable experiences and fulfil a range of community, business and government objectives. The programme produces a graduate well-versed in management, with explicit business skills and knowledge and the ability to apply this to the contemporary demands of the events industry. Core Modules Year One: • The Global Business Environment: An Introduction • The Management Challenge: An Introduction Year Two: • Fundamentals of Business & Management • Operations Management Year Three: • Financial & Business Modelling (Events) • Managing the Consumer Experience • Understanding Consumers • Project Management (Events) • Developing Sustainable Events • Digital and Experiential Marketing Year Four: • Facility, Conference and Venue Management (Events) • Effective Communication and External Relations for Managers • Work-based Project – Sustainable Events Management • Professional Development & Practice.

所属院系

进入哪个院系学习？ Marketing

中国学生入学要求

课程信息

学制：全日制(4 年)

学费：£15,100.00 (¥ 135,106) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Main SiteGrange Road,Stirling,FK9 4LA, Scotland