• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course summary

• Learn how to use and apply consumer behaviour theory when developing marketing strategies.
• Discover how brands are constructed, produce value and what they mean for a variety of stakeholder groups.
• Study how brands are managed in the international marketplace.
• Consider branding from producer and consumer perspectives.

In modern marketing, versatile skills are essential. Marketers must be sensitive to customers, and understand the importance of brand perception. On this course, you’ll develop your understanding of branding and consumer behaviour and its usefulness for marketing management. Upon graduating, you’ll have a distinctive skillset - perfect for entering a range of rewarding positions.

How you learn

This course has modules in both consumer behaviour and branding, which work to complement one another. It draws upon psychology, branding, consumer culture studies and management — examining the consumer both as an individual, and within certain groups.

A variety of learning and teaching methods will be used to facilitate the development of knowledge, understanding and skills. The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.

You learn through

• lectures
• seminars
• problem-solving exercises
• case studies
• individual and group presentations
• directed learning activities
• dissertation

Future careers

This course prepares you for a career in

• brand management
• consumer behaviour
• consumer and market research
• marketing
• doctoral studies.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to postgraduate taught programmes, with a usual minimum average of 60 per cent: Four year Bachelor Degree from a recognised university; Three year university diploma plus relevant work experience; and successful completion of a recognised pre-masters course. The following qualifications from China will be considered for entry on to postgraduate research programmes (MPhil/PhD): masters degree from a recognised University. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(1 年)

学费：£14,460.00 (¥ 130,572) /年

开学时间：2022十月1日

申请截止日期：

留学地点：City CampusHoward Street,Sheffield,S1 1WB, England