• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course summary

• Develop the creative, theoretical and technical skills required for a successful PR career
• Explore communication theory, practice and research through wide-ranging learning methods
• Learn how the industry works - build relationships and develop reputations with real-life briefs
• Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
• Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

How you learn

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through

• practical projects
• lectures and seminars
• commercial opportunities with real-world clients
• critical thinking and group work skills
• employability workshops
• guest speakers and masterclasses
• webinars with industry specialists
• development of your online showreel

Future careers

This course prepares you for a career in

• public and private sector organisations
• PR agencies
• charities
• pressure groups
• voluntary sector.organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

所属院系

进入哪个院系学习？ Sheffield Hallam University

中国学生入学要求

为来自中国的学生设计 The following qualifications from China will be considered for entry on to postgraduate taught programmes, with a usual minimum average of 60 per cent: Four year Bachelor Degree from a recognised university; Three year university diploma plus relevant work experience; and successful completion of a recognised pre-masters course. The following qualifications from China will be considered for entry on to postgraduate research programmes (MPhil/PhD): masters degree from a recognised University. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.

课程信息

学制：全日制(1 年)

学费：£14,460.00 (¥ 130,572) /年

开学时间：2022九月27日

申请截止日期：

留学地点：City CampusHoward Street,Sheffield,S1 1WB, England