• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment.

It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path.

During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You'll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.

Overview

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

Careers

This course has been designed to align with the talents and skills required in the current marketing and brand management employment market.

Careers in marketing and brand management are varied and cover all business organisations and across sectors.

所属院系

进入哪个院系学习？ Bath Business School

中国学生入学要求

为来自中国的学生设计 Students should have a Bachelor's degree certificate with a minimum of 75% in addition to a Dazhuan certificate.

课程信息

学制：全日制(1 年)

学费：£14,045.00 (¥ 126,825) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Newton Park CampusNewton St Loe,Bath,Bath and North East Somerset,BA2 9BN, England