• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ - Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1- Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing- Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teamsOver the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes.There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.The **Sports Marketing** strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.In the **Sports Studies** strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.The **Management, Marketing and Events** strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.Finally, in the **Research Methods** strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, spon

所属院系

进入哪个院系学习？ Department of Sport, Exercise and Health

中国学生入学要求

为来自中国的学生设计 Students with a GPA of 3.5 or above in certain schools may be considered for entry onto year 1 of a Bachelor's degree on a case by case basis. Those who have successfully completed one year study at a recognised university in China will also be considered.

课程信息

学制：全日制(4 年)

学费：£13,800.00 (¥ 123,474) /年

开学时间：2022九月13日

申请截止日期：

留学地点：Main SiteSparkford Road,Winchester,Hampshire,SO22 4NR, England